Everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. Feel the intensity of the sun and experience all the stars of the night sky with Full Array LED and XR Contrast Booster 5. With outstanding picture quality, a flush bezel design, and HDMI 2.1 for next-gen gaming, the X90J 4K HDR LED TV is ready for everything.

• COGNITIVE PROCESSOR XR™  – Revolutionary TV processing technology that understands how humans see and hear to deliver intense contrast with deep blacks, high peak brightness, and natural colors.
 

• XR TRILUMINOS PRO™ - Rediscover everything you watch with billions of accurate colors and see impressive picture quality that is natural and beautiful to the human eye.
 

• FULL ARRAY LED & XR CONTRAST BOOSTER 5 – Precisely controlled backlighting brings out real-life depth and detail with deep blacks and high peak brightness.
 

• GOOGLE TV™  – See 700,000+ movies and TV episodes, plus live TV, all in one place. Google TV brings your favorite content from across your apps and subscriptions and organizes them just for you. Watch content from Netflix, Amazon Prime Video, Disney+, YouTube, the Apple TV app, and many more.
 

• BRAVIA CORE™ – Bring the cinematic experience home. Enjoy streaming high-quality movies included with BRAVIA CORE™, exclusively on select  TVs
 

• PERFECT FOR PLAYSTATION 5 – Get the most out of your gaming with BRAVIA XR TVs featuring exclusive features for the PS5 console along with 4K/120fps as specified in HDMI 2.1 and input lag as low as 8.5ms.
 

• XR MOTION CLARITY™ – Intelligent motion processing for fast-moving, blur-free sports and action-packed movies.
 

• XR 4K UPSCALING – Enjoy all your HD content in close to 4K resolution and bring back lost texture and detail with intelligent TV processing.
 

• ACOUSTIC MULTI-AUDIO  – In addition to traditional TV speakers, two sound positioning tweeters on the sides of the 65X90J TV elevate the soundstage, enabling sound to follow the action for a truly immersive experience.  
 

• DOLBY VISION, IMAX ENHANCED, NETFLIX CALIBRATED MODE – Enjoy immersive and engaging cinematic content as the creator intended.
 

• GOOGLE ASSISTANT – Use your voice to easily find your favorite movies, shows, and music. Get answers on screen, control smart home devices, and more.
 

• APPLE AIRPLAY –  X90J works with AirPlay 2 to easily stream content from your Apple device.